louisehourcade Chapter 356 The boss with deep pockets
Chapter 356 The boss with deep pockets
Sun Mingjiao's ambition is not just a Thunderbird model.
Zhang Yan's acquisition of the Benlei car company did not only rely on an old man to make money.
The success of the liquid battery, its significance is not only the birth of the Thunderbird. More importantly, liquid batteries can enable Benlei car companies to open a new era of car companies.
This era is the era of liquid battery drive.
At present, the tram has gradually begun to replace the fuel car, and the change of the function mode of the car has become inevitable.
In order to achieve corner overtaking, many autonomous car companies basically start with trams.
Zhang Yan's Benlei car company is quite good, overtaking on a curve and overtaking on a curve. While others are still studying how to make the electric car go as long as possible, he has already come up with a charging method that is almost the same as that of a fuel car. Can this car catch fire?
It can be said that in front of Benlei car companies, there is definitely a big cake. In five to ten years, no one will be able to compete with Benlei car companies with these 30 technological capabilities.
As long as Zhang Yan makes good use of the advantages of liquid batteries, he first uses Benleibird to build a good brand reputation, so that consumers can trust the brand of Benlei car company.
In the future, Benlei car companies can make efforts in the fields of 100,000, 300,000, luxury models, super-luxury models and even supercars to monopolize the auto industry.
Not to mention monopolizing the auto industry, if Benlei car companies can really achieve the existence of the top ten global car companies, then the company's volume of hundreds of billions is just like playing!
Zhang Yan's eyes were very far-reaching. While he was very satisfied with the Benlei bird, he asked Sun Mingjiao to take him to the conference room of the Benlei car company. Discuss the next strategic steps of Benlei car company.
After an afternoon meeting, basically, a basic prototype has been formed for the strategic steps of Benlei car company.
First of all, Benlei car companies have indeed accumulated a certain amount of prestige and word of mouth by virtue of Benlei Horse, but Zhang Yan must realize that these prestige and word of mouth alone are not enough to make everyone spend tens of thousands, more than ten thousand dollars. Thousands to buy.
Therefore, the rise of Benlei car companies must start with Benleibird.
The price of Ben Thunderbird, after discussion between Zhang Yan and Sun Mingjiao, was finally decided to be the lowest.
The price of Ben Lei Ma is more than 20,000 yuan, while Ben Lei bird, regardless of its shape, configuration, work materials, and the cost of liquid battery technology, the minimum price needs to be set at about 48,000 yuan, so as to ensure the Ben Lei car. Enterprises can make small profits and keep running.
Although the price of the Ben Thunderbird is twice that of the Ben Thunder Horse, the quality of the car can be more than doubled.
I believe that this sincere price will cause an uproar after Ben Thunderbird is listed.
After Ben Thunderbird, Benlei car companies will invest in a new round of model development.
Needless to say, the new model also uses liquid battery function, and the size is also in accordance with the A-class sedan, and the price has risen to about 100,000, facing the ordinary working class market.
What Zhang Yan wants to do is to make the third model of the Benlei car company directly become the king of cost-effectiveness for a family car with a price of 100,000 yuan, so that everyone has little money on hand, but wants a car that is more comfortable to ride of ordinary people all drive worry-saving and money-saving cars.
After the low-end car at the price of 100,000 yuan, the next step for Benlei car companies is the mid-range car at the price of about 180,000 yuan.
In this gear, Zhang Yan asked Benlei car companies to highlight the sense of design and sportiness.
Because the people who buy the car at this price are basically families with some money on hand, this kind of car owner not only wants the car to save worry and money, but also wants a certain driving passion.
At the same time, these car owners also attach great importance to whether their cars are handsome enough.
So Zhang Yan gave them what they wanted, and the Benlei model at this price was mainly cool and dynamic.
As for the next target, it is a high-end model of 300,000 yuan.
At this price, Zhang Yan asked Benlei car companies to separate in two directions.
One direction is to develop the power pursuit to the extreme, and the other direction is the ultimate driving feeling and comfort.
What Zhang Yan wants is that as long as they buy their 300,000 yuan Benlei car, they will either be able to break down the luxury brand entry-level performance car, or have the driving experience of BMW 5-series and Mercedes-Benz E-class.
In short, what Benlei car companies pursue is cost-effectiveness. Although I only sell 300,000 cars, the feeling I give to car owners is definitely only 500,000, or even 600,000 to 700,000 luxury cars.
The strategic goal of Benlei car company is probably like this.
As for cars priced after 300,000 yuan, Benlei car companies will not consider them for the time being, because these three models alone are enough for Benlei car companies to struggle for about three years.
When all these models are successful, Zhang Yan will continue to set new goals for the Benlei car company.
At that time, perhaps the reputation of Benlei car company in the domestic market has gradually stabilized, and Zhang Yan can even let Benlei car company produce a sports car.
The goal proposed by Zhang Yan actually embarrassed the executives of Benlei car companies such as Sun Mingjiao.
Because Zhang Yan proposed this strategy of focusing on cost-effectiveness, it is easy to say, but it is quite difficult to implement.
If nothing else, just relying on a semi-slender car company like Benlei, can it create the comfort or sportiness of other luxury cars?
When someone asked this question, Zhang Yan just smiled, and everyone was amazed by one sentence.
"Can the problem you're talking about be solved with money? If so, it's not a problem at all."
Zhang Yan said on the spot, it doesn't matter if I can't feel comfortable and sporty, I can spend money to buy technology and talents from other luxury car companies.
In short, as long as you can achieve the goal I want, I don't have to consider the budget at all, I will settle it all.
All I want is the results, as long as the results can be obtained, you don't need to worry about the rest.
Zhang Yan's wealthy remarks made everyone stunned for a moment, but then, everyone remembered that his new boss is a famous god, not bad for money!
With such a great man, what is there to be afraid of?
When did the executives of the Benlei car company have such a wealthy account? One by one, they were excitedly gearing up, feeling that the Benlei car company had a boss like Zhang Yan, and I was afraid that the future would be limitless.
After the strategic steps are determined, the most critical step is how to take this first step - to spread the reputation of Ben Thunderbird and let consumers pay the bill.